Many groups are meeting to assess the opportunities to shape policies in the final days of this Congress and in planning for the 111th Congress and a new administration.
Some examples of engaging advocates
At a meeting today presenters explained their tactics for reaching advocates. One example was a major airline that put considerable energy in a non-partisan "Get Out the Vote" campaign to engage employees in the federal process. The benefit to the airline is that such a campaign helps to build momentum for a federal advocacy effort to implement a new air traffic control system that will be pushed next year.
The Partnership to Fight Chronic Disease created a health care awareness campaign that began airing ten days before the election. Again the purpose was not to push one political candidate, rather to raise awareness among voters to ask candidates about their health care positions. You may have seen the add on the Internet, YouTube or on television. It featured Lauren Bacall as well as other actresses. The campaign highlights the differing ways we communicate to get a message across.
Representatives of a public relations firm described how the firm is able to capture data in the public domain and use it to help clients target messages to those who are likely to respond. The firm looks for patterns to predict interest or behavior.
From this meeting, one could see that nurturing constituents in one aspect of public policy shaping (for example in electing public officials) will prepare these constituents for participation throughout the process. In addition, many messaging options are now available to reach those who are willing to help- even options that seem unconventional. Lastly, data may be helpful to the aging network in new and different ways to help us develop the message and carry it forward.
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